Nicotine pouches are small, white, pre-portioned pouches that you place between your gum and upper lip. They're tobacco-free and smoke-free — there's nothing to light, no smoke, and no vapour. They've become a popular choice in New Zealand for adults who want a discreet, convenient format.
What's inside a nicotine pouch?
Although recipes vary by brand, most pouches contain a similar set of ingredients:
- Nicotine — either derived from tobacco and purified, or made synthetically. No tobacco leaf is used in the pouch itself.
- Plant-based fibres — these give the pouch its soft, cushioned feel.
- Flavourings — such as mint, berry, citrus or fruit.
- Sweeteners and pH adjusters — small amounts that affect taste and how the nicotine is released.
How do nicotine pouches work?
When a pouch sits under your lip, it's gently moistened by your saliva. This releases the nicotine and flavour, which are absorbed through the lining of your mouth. You don't chew or swallow the pouch — you simply hold it in place and let it do the work, then remove it when you're finished.
Why do people choose nicotine pouches?
People pick pouches for different reasons, but common ones include:
- Discreet — they sit invisibly under your lip, with no smoke or vapour.
- Hands-free — no device, charging or refilling.
- Variety — a wide range of flavours and nicotine strengths.
- Tobacco-free — unlike traditional snus, modern pouches contain no tobacco leaf.
Nicotine pouches vs snus
They look similar and are used the same way, but the key difference is simple: snus contains tobacco, while nicotine pouches are tobacco-free. Pouches use purified or synthetic nicotine with plant fibres instead.
Getting started
If you're new to pouches, it's sensible to start with a lower strength and a flavour that appeals to you, then adjust from there. You can browse our full range here, or shop by flavour and by strength.
Pouchhut nicotine pouches are tobacco-free and intended for adults 18 years and over. They contain nicotine, which is an addictive substance. This article is general information only and is not health or medical advice.